The SEO Process
Understanding your Business
Spending time to understand your business, industry and goals for the project.
We all need to know where you stand currently before we begin. This will include your current ranking, review of inbound links, content analysis, domain authority and check for any counter productive aspects of the site.
This is the pivotal part of the process, effectively we are choosing the key words to instrument your goals here. Essentially we looking at for what a potential customer would search for. We start with a broad net and stream terms down into an order of priority. We always take into account that the sooner the cost of any Off Site work is recouped in increased sales / conversions the better, so we set short, medium and long term target keywords. We also take a intelligent approach to the fact that the highest traffic words do not necessarily have the highest conversion rate.
When we know our target keywords we can review what the competitors are doing to achieve there ranking so that we can deliver more. We also take this information into account when setting the priority of keywords, this lets us quickly ascertain if there are any quick successes to be had.
Many other companies who rank for your terms may be engaging in Off Site SEO, so we continue to monitor the competition to keep you ahead of there efforts.
Off-Site SEO Services
If your were to consider the keyword research and competitor analysis the method of plotting the course to achieving your goals, Off Site SEO is very much the momentum that then propels your site to achieve them. It is the process of increasing the authority of your site so that is can contest its competitors for high ranking in search engines. We employ main tactics here, hard work being the most important one, if lasting rankings are to achieved the foot work has to be put in, the guys at Google are not fools so everything has to be above board. This means we will genuinely make your site the most pertinent for any given keyword as well as manipulate linking sites so that there link is seen as a vote in favour of your website. Please contact us for more information on this service, it’s a big one!
Google Places Optimisation
This has become a niche in SEO and one that we are major advocates of. Slightly different rules apply here to regular SEO and in some ways your have access to a different search market. You also have the chance for two bites at traffic this way. We have found some of our fastest position 1-3 rankings have been achieved here since the change in the Google results page format.
You also have the chance to find highly pertinent traffic because it is Local, often conversion rates can be much higher. All of this considered we consider this to be a very important part of the SEO process and one we feel we excel at.
We share an online document with all our clients which is updated daily to show the work that is being done in detail and the ranking of there site for all the chosen keywords. This is part of our transparent ethos.
We look at the circumstances you may find your self in and develop a strategy to fit working on platforms including Google, Bing, Facebook, Twitter, LinkedIn and YouTube. This may involve pushing negative comment down the rankings by introducing new listings, responding to and helping your deal directly with any individual or organisation that may be involved. Also we will monitor for any malicious practise by competitors.