Google Ads conversion tracking audit
Find out whether the platform is learning from real enquiries.
A focused audit for businesses whose reported conversions do not match calls, forms, bookings or sales conversations.
SearchConvert traces the measurement chain from website action to Analytics, Google Ads and the available lead record. We identify duplicated events, missing enquiries and actions that are counted as leads before a customer has contacted you.
The introductory 20-minute call is free. The audit is a paid service, with scope, fee and delivery date agreed before work begins.
The audit
Check what is counted, then compare it with enquiries.
Inventory
List website events, GA4 key events, Google Ads conversion actions and their current roles.
Validate
Test the live journey and identify duplicate, missing, premature or misleading signals.
Reconcile
Compare reported actions with form, call, CRM or booking evidence where it is available.
Prioritise
Define the strongest bidding signal, useful secondary observations and the safest correction sequence.
The risk
Bad measurement can teach automated bidding to find more of the wrong action.
A page view, form start, telephone tap and qualified enquiry are not equivalent. The audit keeps diagnostic events visible while separating them from outcomes that deserve to influence spend.
What you receive
A correction plan you can verify.
- Conversion-action and event map
- Duplicate and overlap findings
- Primary versus secondary recommendation
- Counting and attribution checks
- Form and call journey findings
- Lead-quality evidence gaps
- Prioritised implementation plan
- Post-change verification requirements
Common problems we check
Could your reports contain these problems?
One enquiry counted several times
A form plugin, Analytics event and imported Ads goal can overlap. The audit identifies where the same customer action is represented more than once.
A click mistaken for a lead
A telephone or email click can be useful journey evidence without proving that a viable conversation took place.
Lead volume without lead quality
Spam, jobs, suppliers and requests outside the service area can inflate conversion totals while weakening commercial performance.
Questions
Before the audit starts.
Will you change Google Ads immediately?
No. Configuration, evidence and risk are reviewed first. Any proposed change is shown clearly before implementation.
Do we need a CRM?
No. A structured sample of emails, calls, forms or bookings can still reveal whether platform events reflect genuine enquiries.
Can you implement the correction?
Yes, where access and scope are appropriate. Each change is kept narrow, recorded and checked after saving.
Scope and handover
Know what will be checked and what comes next.
Before the audit, we agree the website, forms, call journeys, GA4 property and Google Ads account included. You receive the findings, supporting examples, a prioritised correction plan and a walkthrough.
Implementation is quoted separately unless it is explicitly included in your scope. We can make the agreed changes or hand the recommendations to your existing team.
For campaign targeting and ongoing account work, explore our Google Ads consultancy. For location, unit and move-in journeys, see self-storage marketing.
Free 20-minute fit call
Do your conversion totals match the enquiries you receive?
Tell us your website and where the figures seem wrong. We will respond to discuss the problem and the scope of a paid audit.
Discuss a tracking audit
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