Generative engine optimisation
Help AI systems discover, trust and cite your expertise.
GEO prepares a business for search experiences that assemble answers from multiple sources instead of returning only a ranked list.
SearchConvert improves the signals that make a source worth using: crawlable facts, clear entities, specific expertise, original evidence, consistent external profiles and pages that answer important questions well.
There is no special switch that guarantees an LLM citation. The practical work is to reduce ambiguity and increase the quality, accessibility and corroboration of the information AI systems can find.
Citation readiness
Four conditions for stronger AI visibility.
Discoverable
Important knowledge can be crawled, rendered, indexed and reached through clear internal links.
Understandable
Services, locations, people, processes and policies are stated clearly and connected consistently.
Source-worthy
Pages contain specific, current and attributable information rather than generic marketing language.
Corroborated
Credible profiles, reviews, citations and third-party references support the claims made on the site.
LLM citations
Build knowledge that deserves to be referenced.
Useful citation work often looks like better business communication: answer the real question, show the basis for the answer, keep facts current, identify the source and make the next step clear.
The programme
A practical GEO and AI-search review.
- Priority prompts and search journeys
- Current AI-answer source review
- Crawl, rendering and access checks
- Entity and business-fact consistency
- Source-worthy page planning
- Citation and referral monitoring
- Structured data where it adds clarity
- Human review of every recommendation
Questions
GEO FAQs.
Is GEO different from SEO?
It is an extension of strong SEO, not a replacement. Technical access, useful content, authority and clear entities remain important, while GEO places extra emphasis on source-worthiness and citation contexts.
Can you guarantee a ChatGPT or Google AI citation?
No. Systems and source selections change. The defensible goal is to improve the conditions that make your information discoverable, verifiable and useful.
How is AI visibility measured?
Priority questions, cited sources, linked visits and downstream enquiries can be monitored where platforms expose them. Coverage is partial, so results need careful interpretation.
Prepare for AI search